Content
Cookie Policy
Introduction
This Cookies Policy explains how MPL Legal Tech Advisors ("we", "us", or "our") uses cookies and similar tracking technologies on our website https://www.mpladvisors.com/ (the "Website"). This policy forms part of our broader privacy framework and should be read in conjunction with our comprehensive Privacy Policy, which provides further detail on our data processing activities.
As a consultancy specializing in legal technology optimization, we use cookies to enhance your browsing experience, analyze website performance, and provide personalized content relevant to your professional needs. This policy provides transparent information about our cookie practices in accordance with Article 11.7a of the Dutch Telecommunications Act (Telecommunicatiewet), the General Data Protection Regulation (GDPR), and the guidelines of the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
What are Cookies?
Cookies are small text files that are downloaded and stored on your computer, smartphone, tablet, or other device when you visit our Website. These files contain information that helps us recognize your device and remember your preferences during subsequent visits.
Cookies serve various purposes, from ensuring basic website functionality to providing insights about how visitors interact with our content. They enable us to deliver a more personalized and efficient user experience while helping us understand which aspects of our consultancy services generate the most interest among legal professionals.
Types of Cookies We Use
1. Essential Cookies
Purpose: These cookies are strictly necessary for the proper functioning of our Website and cannot be disabled without severely affecting your browsing experience.
Cookie NameProviderPurposeDurationLegal BasisPHPSESSIDmpladvisors.comMaintains user session state and enables secure navigationSession onlyLegitimate interest (Art. 6(1)(f) GDPR)cookie_consentmpladvisors.comStores your cookie consent preferences to avoid repeated prompts12 monthsLegal obligation (Art. 6(1)(c) GDPR)csrf_tokenmpladvisors.comPrevents cross-site request forgery attacksSession onlyLegitimate interest (Art. 6(1)(f) GDPR)secure_sessionmpladvisors.comEnsures secure data transmission during form submissionsSession onlyLegitimate interest (Art. 6(1)(f) GDPR)
2. Analytics Cookies
Purpose: These cookies help us understand how visitors interact with our Website, which pages are most valuable to legal professionals, and how we can improve our content and services.
Cookie NameProviderPurposeDurationLegal Basis_gaGoogle AnalyticsDistinguishes unique users and generates statistical data2 yearsConsent (Art. 6(1)(a) GDPR)ga[container-id]Google AnalyticsMaintains session state in Google Analytics 42 yearsConsent (Art. 6(1)(a) GDPR)_gidGoogle AnalyticsDistinguishes unique users over a 24-hour period24 hoursConsent (Art. 6(1)(a) GDPR)gat_gtag[property-id]Google AnalyticsThrottles request rate to prevent data collection overload1 minuteConsent (Art. 6(1)(a) GDPR)
3. Functional Cookies
Purpose: These cookies enhance website functionality and provide personalized features based on your professional interests and preferences.
Cookie NameProviderPurposeDurationLegal Basisuser_preferencesmpladvisors.comRemembers your interface preferences and settings6 monthsLegitimate interest (Art. 6(1)(f) GDPR)content_personalizationmpladvisors.comCustomizes content based on your areas of legal practice3 monthsLegitimate interest (Art. 6(1)(f) GDPR)resource_downloadsmpladvisors.comTracks downloaded resources to prevent duplicate offerings30 daysLegitimate interest (Art. 6(1)(f) GDPR)
Where we rely on legitimate interests as a legal basis, we have conducted a balancing test to ensure that our interests in providing a functional and personalized website do not override your fundamental rights and freedoms. Our legitimate interest lies in delivering an efficient and user-friendly experience that is relevant to the professional interests of our visitors.
4. Marketing and Communication Cookies
Purpose: These cookies support our marketing efforts and help us provide relevant information about our consultancy services to legal professionals.
Cookie NameProviderPurposeDurationLegal Basis_fbpFacebookEnables Facebook advertising features and conversion tracking3 monthsConsent (Art. 6(1)(a) GDPR)li_fat_idLinkedInFacilitates LinkedIn advertising and professional networking features30 daysConsent (Art. 6(1)(a) GDPR)hubspotutkHubSpotTracks visitor identity for marketing automation and lead nurturing13 monthsConsent (Art. 6(1)(a) GDPR)
5. Third-Party Cookies
We use carefully selected third-party service providers whose cookies may be placed on your device:
Google Analytics: Provides detailed insights into website usage patterns, helping us understand which aspects of our legal technology consultancy services are most valuable to visitors.
LinkedIn Marketing: Enables us to reach legal professionals with relevant content about operational efficiency and technology optimization.
Facebook Pixel: Allows us to measure the effectiveness of our marketing campaigns and provide relevant content to legal practice decision-makers.
HubSpot: Supports our client relationship management and enables personalized communication with prospective clients interested in our consultancy services.
All third-party providers are bound by data processing agreements that ensure GDPR compliance and restrict data usage to specified purposes.
6. Use of AI in Analytics and Personalization
We may use artificial intelligence (AI) and machine learning tools to enhance our website analytics and content personalization. These tools may process data collected via cookies to identify trends, predict user interests, and optimize the relevance of the information we provide. Any processing of personal data by AI tools is conducted under strict data governance frameworks designed to ensure fairness, transparency, and accountability. Where applicable, the use of such tools is governed by our service agreements with third-party providers.
7. How to Control Cookies
Cookie Consent Management
When you first visit our Website, you'll see a cookie banner allowing you to:
Accept all cookies
Accept only essential cookies
Customize your preferences by cookie category
Access this Cookie Policy for detailed information
You can modify your cookie preferences or withdraw your consent at any time by clicking the “Cookie Settings” or “Withdraw Cookie Consent” link in our website footer. Please note that withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal and takes effect for future processing.
Browser-Level Cookie Control
You can also manage cookies through your browser settings:
Google Chrome: Settings > Privacy and security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
Safari (iOS): Settings > Safari > Block All Cookies
Chrome (Android): Settings > Site settings > Cookies
Important Note: Disabling or opting out of certain cookies, particularly essential and functional ones, may prevent some website features from functioning correctly. This could affect your ability to access our consultancy resources, use contact forms, or view personalized content.
8. Data Retention and Privacy Policy
The retention periods for data collected by cookies are detailed in the tables above. For comprehensive information on how we handle personal data, including data retention policies, international data transfer safeguards (Section 9), and your full data subject rights under GDPR (Section 10), please consult our main Privacy Policy.
9. Policy Updates
We may update this Cookie Policy periodically to reflect changes in our practices, legal requirements, or cookie technologies. Material changes will be communicated through:
Prominent notice on our Website for at least 30 days
Email notification to registered newsletter subscribers
Updated "Last Modified" date at the bottom of this policy
For significant changes affecting your rights or introducing new cookie types, we will seek fresh consent where required by law. We also periodically refresh consent from long-term users to ensure your preferences remain up-to-date.
10. Contact Information
For questions about our cookie practices or to exercise your data protection rights:
MPL Legal Tech Advisors
Burgemeester Elmersstraat 98
1655 KK Sijbekarspel, Netherlands
Email: info@mpladvisors.com
Website: https://www.mpladvisors.com/contact
Data Protection Inquiries: rok@mpladvisors.com
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you have concerns about our data processing practices. Their contact information can be found at www.autoriteitpersoonsgegevens.nl.